BRAND MANAGEMENT

As the founder of SYFY FANGRRLS, it was my mission to grow the brand while maintaining its authenticity and strong editorial voice. Building and fostering a community - both online and in-person - was a core tenet of FANGRRLS, which was a direct reflection of the diverse and marginalized communities it represented and celebrated. It was my job to create a unified culture that ensured all of our wide-ranging efforts were inspired by our target demographic's behaviors, and aligned with the core brand story, design, and beliefs.